CIAC levels-up marketing, eyes increased investments

CIAC LEVELS-UP MARKETING, EYES INCREASED INVESTMENTS. The Clark International Airport Corp. will adopt an aggressive marketing campaign to lure in more investments, an executive of the government-run aviation firm on Tuesday said.

Joshua Bingcang, CIAC president, said the agency is leveling-up its marketing strategies to lease out prime government-owned lands surrounding the Clark International Airport.

He added the CIAC and the airport operator Luzon Integrated Premier Airport Development Corp. (LIPAD) are ideal partners in converting these leasable prime lots into productive use.

“CIAC is eyeing new locators and will focus on low-hanging fruits that’s ripe for the picking, as we have prime leasable lots accessible to a world-class international airport, inside a tourist-friendly freeport zone, with a passenger and cargo railway operational in the next couple of years,” Bingcang said.

The CIAC chief noted the agency’s marketing and business development teams are also being augmented with personnel which will get involved in local and international trade and investment missions.

He added the agency will use as reference its recently updated masterplan which specified mixed-use, commercial, light industries, institutional and residential sections at the aviation complex.

“Some 300 hectares of prime leasable lands in close proximity to the Clark airport will easily become profitable with the resurgence of air travelers and visitors at Clark, so we’re targeting developers of modern transportation hubs, MICE (Meetings, Incentives, Conferences and Exhibitions) buildings, hotels and casinos, condotels, theme parks, and commercial centers,” Bingcang said.

CIAC manages the 2,367-hectare Clark Civil Aviation Complex, home to the Clark airport, and host to the mixed-use commercial hub Clark Global City and other locators engaged in manufacturing, information and technology, renewable energy, and other non-aviation-related industries.

CIAC is a subsidiary of the Bases Conversion and Development Authority (BCDA) and mandated to ensure the development of the Clark aviation complex while the Department of Transportation (DOTr) exercises policy supervision and operational control over the CIAC.

The DOTr assigned CIAC to exercise regulatory supervision and oversight of activities occurring within the aviation complex, including the Clark International Airport. ***